|Why High Touch Shouldn’t Be Forgotten In Your Marketing
These days, it’s all about digital marketing! If your business isn’t on Facebook, Google+, Twitter or Instagram, your marketing plans have already failed. But just because social media marketing has become a priority in the business world doesn’t mean it should be the only marketing you should be doing! Yes, digital marketing is an important aspect of your business’ grand marketing initiative, but it shouldn’t be your only focus. There is still some value in High Touch marketing, aka outreach marketing, which is why it shouldn’t be left out of your marketing strategy.
This type of marketing has to do with networking in person and allowing others to become your word-of-mouth marketing promotion. Developing face-to-face relationships with decision makers and influencers in your market can really help reinforce your brand among consumers. Here are some ways to implement high touch marketing for your business:
1. Support a local charity in your neighborhood and partner with them. Get residents in your property and other workers involved in also helping and supporting the charity so that outsiders see that you’re more than just a business and really care about the neighborhood.
2. Join your local Chamber of Commerce and network with other local businesses at their events. This way you can spread the world for vacancies in your property or special promotions that will attract possible tenants. And don’t forget to do the same for other local businesses!
3. Get to know your neighborhood fire station or police station! They usually interact with a lot of people daily and can be a great word-of-mouth marketing tool for your property. Bring them lunch or send them an appreciation gift so that they keep your property in mind when out in the field.
4. Sponsoring a local children’s sports team is a genius way to market your business or property since they’ll have your name on their shirts or your banners and signage at their games.
5. Get involved with local parades and festivals around your neighborhood. Sponsor a booth or become a major sponsor for the show to really spread the word about your business.
6. Get in touch with job placement specialists that are close to you so that they can refer your place to new hires in the area looking for somewhere close to live and work!
7. Network with local businesses so that you can leave displays or flyers in their area in exchange for their own promotional materials at your property for residents.