|Reputation Management For Property Managers
Did you know one bad online review could be detrimental to your property management business? These days, everyone looks up companies and businesses online before they choose to work with them, reading about what others have said about them to make a final decision. Reviews are how businesses attract new clients and bad reviews will deter potential customers from working with your firm. What people say about your business demonstrates what your company’s reliability, quality and skill, so having a good online reputation is vital. If you want to build a positive online reputation, follow these tips!
- Establish a good relationship with your residents
To get good reviews, you’ll have to have a good relationship with residents of properties you currently work with. This will want them to stick around at that property and will encourage them to want to get friends and family to live there, too! They’ll spread the word and provide positive feedback to potential residents.
- Have residents share their rental experiences
In order to get positive reviews online, have your residents share their rental experiences! Do a raffle or some other sort of incentive for your residents so that they are compelled to write a review online to boost your reputation. This way, they try to win a prize and you get more reviews, making it a win-win situation!
- Monitor your reputation daily
Stay on top of what’s being said about you and your property management business my doing daily research on popular review sites to make sure there’s no negative comments or reviews. If there are, you’ll want to start creating a strategy to combat them so that you can tell your side of the story.
At the end of the day, the best way to garner positive reviews from residents is to be on good standing with them. Communicate with them on the regular about anything and everything as it pertains to the property and their resident so that they’ll feel comfortable leaving a good review for you online when the time comes.