|Property Management Trends To Watch For In 2017
Happy New Year!
2016 is long gone and 2017 has just started, so do you know what trends you need to watch for in the industry?
Probably not, which is why this piece is helpful to all those in the property management industry. Here are a few trends you’ll want to be on the look out for in 2017:
1. Setting yourself apart
Smaller property management companies have been competing with bigger ones since the beginning, but this year, smaller companies will go all out to show that they’re different than others. They’ll figure out what makes them better at it than anyone else and pique interest because of it. Having your own story will make all the difference when going up against a bigger company with more funds. Figuring out how to do this will help them stay ahead of others. And to do this right, you’ll have to see yourself as a brand. Create a mission statement and make it a point to have your brand represent that mission.
2. Investing time in the right things
To make 2017 a successful year, you’ll want to make sure that you’re investing your time into the right things. You obviously want to hone in on the perfect customer and build a brand that makes your business attractive, but with so much to do, you want to make sure that only the most important aspects of your business are getting your attention. This means being clear on your ideal customer and not taking on anyone that doesn’t fit that customer. Stop wasting your time on things that don’t fit your brand. Figure out what your specialty will be. Don’t try to do it all.
3. More use of property management technology
Technology is always advancing and it’s shaping the property management industry. There are more and more tools and technologies that allow property managers to automate many things, which makes it easier to place one’s attention on other things. More and more property management firms are opting to incorporate new technology into their everyday business tasks, while those who don’t are finding it hard to compete.