|Property Management Rental Marketing Tips
As a property manager, one of your tasks is marketing the property that you manage so that you’re never without a renter or an open apartment. And on top of that, you also have to market your property management business to continue growing your own business, making it hard to juggle both marketing tasks at the same time. But that doesn’t have to be the case with these marketing tips:
1. Have an online presence
Make sure that your property management company has an online presence with a professional website and social media handles. Design it so that it comes up in local searches.
2. Professional offline marketing materials
Create business cards, promotional materials that people enjoy like pens and notepads with your company’s info and rental signs that showcase availability and your company information. You can also create city-specific signs that hone in on the area that you are promoting.
3. Meet the community
If you have a property in a residential area, go around and meet the neighbors, alerting them that you are finding good tenants to be their neighbors. This way, they’ll think of your business if they ever need your services and will refer you to others. And when possible, attend and support community events. This will help get your business in front of more potential clients and shows the community that you are more than just another business.
4. Network events
Attend network events as much as possible so that you can gain valuable connections. Find real estate clubs or events to take part in and really try and connect with others so that you can build relationships with them that will be beneficial in the future.
5. Local media exposure
To gain local media exposure, you’ll want to make sure that you position yourself as an expert in your field. Become a sought after property manager in your area by blogging on a number of things as they relate to your field. From there you can pitch and submit these pieces to local relevant news outlets.
The best and easiest way to secure all these files for a long time is via cloud-based storage options. This way you don’t have boxes upon boxes of paper work and you know that if your computer is damages, your files will still be safe on the cloud. Look for secure online storage services to import all of your important documents as it relates to the properties you manage.