|Property Management Associations - To Join Or Not To Join?
Associations can be found in just about any type of industry, and Property Management is no different. Many associations can offer features and benefits to the members involved, but some of course, can be more beneficial than others. Whether you are a vendor, or a business within your given industry also matters in terms of the benefit that you may get out of it.
So let's take a look at a few of the reason you might want to join an association. First, most, if not all associations make available some kind of networking events. These events may happen one per year, or some even have events as frequently as once per month where you can attend and get to know other members within your industry, even your local area. Networking is a big piece of the marketing puzzle for many companies who rely more on face to face conversations than something a larger advertising budget can buy you.
Another added benefit is the credibility it can add to your company brand by being a member. Typical memberships into associations require not only payment, but an application that must be filled and vetted by the associations before membership admitance is given. Passing any type of review by a third party association can automatically add the credibility to your company that you need. Most of the time, having your company listed in a vendor directory is a clear enough signal to a potential buyer, that you are not just a fly-by-night company, and are worth giving a phone call to. This may be more to the benefit of a vendor than an actual property owner, but credibility can go more than one way.
If continuing to improve your management business is a priority, than joining an association that is geared toward education may be in order. These may not necessarily be local, however joining a national association that can offer educational classes is a huge added benefit. These classes can be at networking events, or they may be a webinar offered online to members. But in any case, it certainly doesn't hurt to look and see what type of classes or educational events may be offered.
In our opinion, there are too many benefits that are typically offered by management associations to ignore. Take a look at some of your local and state-wide management associations and see what they offer and what they may cost. Even looking at national associations, you may find some very valuable benefits that you never thought about, and could put to good use.