|How To Be A Master Listings Writer
People are always looking for rentals, whether they’re just looking for fun or are seriously in need of a new place to move. This means, all your empty properties can potentially be filled by one simple listing online or in print! But how do you make your listing stand out from dozens out there? Have a killer listing that piques a readers’ interest! An effective rental listing can be what makes a potential renter drop by your property, even if they aren’t actively looking, just to see the wonderful place described in your listing. So if you want to write killer and effective rental listings, here are some tips on how to master it:
Keep it short and brief
You don’t have to write a story to be effective. Plus, people get bored fast and won’t read anything too long. When scanning for their next place to live, they want to read listings that are brief. If you’re posting lone, keep it short and make sure to have all the important details like price, unit specs and any amenities listed at the top!
Have competitive pricing
Know the market and the pricing in order to make your listing competitive. A listing that’s way higher than the rest won’t be seen, so be realistic about the price. Check out other listings to scope out the competition in your ear. And don’t forget to do your own research about the median rent and average prices of properties, as well as the average income of renters in the area to formulate your own pricing that is competitive among the rest.
List unique features
To make your listing more desirable, include some unique features about the unit that will entice potential renters. Include things like a chef’s kitchen, walk-in closet, balcony and other things that the competition doesn’t have. And it’s worth noting a few things about the neighborhood like cool amenities, such as gyms, shopping places, nightlife, etc.
Visuals will back up the words in your listing and can make all the difference in having renters call you. Attach clear pictures of each part of the house/apartment/unit so that potential renters get a clear picture of the space. Don’t do any heavy editing so that they get a realistic picture of the place.