|How Social Media Can Grow Your Property Management Business
If you're a property management company, building a local presence online as well as offline is, or should be a key part of your marketing game plan in building an ever growing list if clients. Nowadays, social media plays an even bigger role in the online presence of almost any type of company. Property management companies should be especially interested in the power that proper social media platforms can give them both in local exposure, but also search engine rankings for their company website as well.
Google's complex algorithm now incorporates the end users location as a piece of the puzzle as to which websites they show at the top of their results. You may have even run across this when looking for a pizza place closest to your location. The results are typically within a few miles, or the closest businesses sometimes even represented on a map along with the website listings and phone number. This should be a piece of the puzzle for your local search ranking marketing game plan. Utilize what's known as the "Google Local Pak" and learn how to use your address and phone number to your advantage locally.
Other, more mainstream platforms such as FaceBook can still give you great exposure. Creating and have a business page on FaceBook is a great place to keep some basic information, but also to connect with your clients as well. This will help you with even more exposure, but also with regular search engine rankings. Google has the power to connect the dots and gather the address from your facebook page, and match it with the name and address of your Google business profile. This creates even more credibility within the eyes of Googles search engine, and will help your site get a boost in rankings when someone in your area searches for "property management services in Dallas(example).
Utilize the locations services with your business address of each of the large platforms as well as using them to connect to your exsisting clients, creating engagement and hopefully even more clients moving forward. Once you have all of these in place, your regular usage of these platforms will give potentials clients even more place to find your, or simply run across you by accident in an association forum, or industry specific group on facebook.